Toyota Announces Pricing for All-New Land Cruiser

Toyota Motor Sales (TMS), U.S.A., Inc.,announced manufacturer's suggested retail prices (MSRP) today for theall-new 2008 Land Cruiser full-size sport utility vehicle (SUV). Now inits seventh generation, the legendary Land Cruiser continues to carry itsincomparable reputation for quality, durability and reliability.

The Land Cruiser, with its incredible reliability and capability, is theiconic vehicle that helped Toyota gain its first foothold in the worldautomobile market. Over the years, it has evolved from a basicfour-wheel-drive utility vehicle into an upscale vehicle with thecapability of the original Land Cruiser with the comfort and conveniencethat would rival any luxury sedan. The new Land Cruiser takes those valuesseveral steps further than ever before.

The Land Cruiser cements its reputation as the "King of Off-Road" withsystems and features that also make it the "King of On-Road." An all-new5.7-liter V8 engine and six-speed electronically controlled automatictransmission with a sequential shift mode delivers unparalleled power,efficiency and smoothness. The most powerful V8 in the Toyota model lineupdelivers 381 horsepower and 401 lb-ft of torque and carries a ULEV-IIemissions status. Maximum towing capacity is 8,500 pounds, an increase of2,000 pounds over the previous model.

The Land Cruiser receives a new high-mount double-wishbone independentfront suspension and four-link rear suspension with a solid live axle. Thefront suspension includes tubular gas-pressure shock absorbers, a hollowstabilizer bar, and coil springs. The purpose of this system is to achievea high level of off-road driving performance and suspension control whilemaintaining a high level of on-road driving comfort.

Enhancing this advanced suspension system is a sophisticated KineticDynamic Suspension System (KDSS) for an improved ride and off-roadcapability. A Toyota first, KDSS affectively varies the stiffness of theanti-sway bars to provide a unique mixture of optimal on-road rollstiffness and off-road suspension compliance.

Applying all of Land Cruiser's new technology to the driving surface areP285/60 R18 mud-and-snow steel-belted radial tires mounted on 18 x 8.0-inchaluminum alloy wheels with a high-gloss finish.

The Land Cruiser comes replete with a wide variety of systems designedto help maintain the safety and security of the vehicle's driver andpassengers. Like all Toyota SUVS, the Land Cruiser comes standard with theSTAR safety system featuring a four-wheel multi-terrain anti-lock brakingsystem (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA),Active Traction Control (A-TRAC), and Vehicle Stability Control (VSC).

The new Land Cruiser features 10 airbags, the most airbags found in anyToyota vehicle. These include driver and front passenger dual-stageadvanced airbags; driver and front passenger knee airbags; front- andsecond-row seat-mounted side airbags; and three-row roll-sensing sidecurtain airbags with a roll-sensing cutoff switch.

To this arsenal of impressive safety tools, the Land Cruiser adds othernew standard safety features: CRAWL Control, a direct tire pressure monitorsystem (TPMS), and front active headrests.

The CRAWL Control system improves Land Cruiser's off-road capabilitiesand allows the driver to further concentrate on choosing a line withoutalso having to manage momentum. With the transfer case shifted into lowrange, CRAWL controls engine speed and output, along with braking force, topropel the vehicle forward or in reverse at one of three low-speedsettings.

The Land Cruiser also features many more thoughtful standard details.These include a JBL premium audio system with an in-dash six-CD/DVD changerand 14 speakers; Smart Key keyless entry; anti-theft security system;push-button start which allows the driver to unlock or start the vehicle bysimply carrying the key fob on their person; engine immobilizer; cruisecontrol; power moonroof; electrochomic rearview and side mirrors;HomeLink(R); steering wheel-mounted audio, telephone, and voice recognitioncontrols; heated, power front seats with driver's memory; and power tiltand telescopic steering column with memory.

With its vast array of additional standard equipment and numeroustechnological upgrades, the MSRP for the 2008 Land Cruiser is $63,200, anincrease of $6,985, or 12.4 percent over the previous model.

The seventh-generation Land Cruiser will begin arriving at Toyotadealerships in mid-to-late October.